About us

From Cockpit to Profit

At BOVABC, we specialise in decoding the psychology behind sales success—because selling isn’t just a skill, it’s a state of mind.

My journey began not in the boardroom, but in the cockpit. As a pilot-in-training, I underwent rigorous psychological evaluations—including successfully passing the prestigious Lufthansa DLR assessment not once, but twice. Although I ultimately didn’t pursue a career in flying, those intense years shaped the foundation of what I now teach: precision, presence, and psychological resilience.

In aviation, you’re taught always to be presentable—you never know who you’ll meet or what’s at stake! That mindset has stayed with me as I shifted my focus to the world of sales. Like flying, sales demands confidence under pressure, strategic thinking, and an acute understanding of human behaviour. It’s about showing up—suited up—and executing with clarity.

A decade later, after deep-diving into behavioural science, practical psychology, and the nuances of real-world selling, I created YouSellSuccess™—a methodology, a mindset, and a movement. It fuses evidence-based insights with field-tested strategies to help professionals transform their approach to sales from the inside out.

While it’s designed to help transform your sales approach, its principles reach far beyond business. The same strategies that close deals can also help you communicate with confidence, negotiate effectively, and navigate everyday interactions with greater clarity and empathy.

It’s not just about selling more—it’s about becoming capable, confident, and well-rounded because you understand people better.

At BOVABC, we don’t just train salespeople. We shape sales minds! That's what I hope to achieve with you.

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~Nicola Riggio